Scope of Role
Graphic Design
Art Direction
Creative Project Management
Brand Identity & Ownership
Optimization of Systems & Processes
Stakeholder Relations
Light Copywriting
Career Highlights
Designed & directed the development of the Vital Farms website
Designed various pieces of brand packaging, including butter and pasture-raised hard boiled eggs
Designed layouts, provided light copy support, and managed creative planning process for Vital Times newsletters
Designed brand apparel and directed launch of online merch store, wrote product descriptions for each item
Designed the 2023 and 2022 annual Impact Reports, created a supporting webpage on brand website
